Top 5 Beauty Retail Apps on Android in New Zealand - Q4 2024

In the fourth quarter of 2024, several beauty retail apps on the Android platform demonstrated notable performance trends in New Zealand. Here's a detailed look at the top five apps in this category.

MECCA - Beauty Shopping saw weekly downloads fluctuate moderately, starting at around 300 downloads in early October, peaking at 502 in the second week, and gradually declining to about 297 by the end of December. Active users remained relatively stable, hovering around 5.5K to 6.2K throughout the quarter.

SEPHORA - Beauty Shopping experienced a steady pattern in downloads, with a notable rise to 463 downloads in early November before settling around 295 by the end of the quarter. Active users showed a consistent increase, starting at approximately 4.7K and reaching 5.1K by December.

Lush Fresh Handmade Cosmetics reported a significant spike in downloads towards the end of the quarter, reaching 949 in late December. Active users mirrored this trend, increasing from around 70 to 694 by the same period.

Think Dirty generated a modest revenue stream, peaking at $72 in early December. Its download numbers varied, with a high of 250 in early December, and active users peaked at 389 during the same timeframe.

OLIVEYOUNG GLOBAL had relatively stable active user numbers, maintaining around 300 throughout the quarter. Downloads were consistent, with slight fluctuations, peaking at 68 in early October.

These insights are derived from Sensor Tower's comprehensive data analysis. For a deeper dive into app performance metrics, visit Sensor Tower for more information.